Why Zudio is not available online? You might have a question in your mind, today we are going to share the strategy of the company and why still company avoiding launching the online shopping app or site of Zudio. To know the strategy in detail read the complete post. In our previous post, we shared the alternative for the same.
Table of Contents
Zudio is well known as a fashion retail brand in India that offers a wide range of clothing and accessories at affordable prices. However, despite its popularity, Zudio does not have an online presence. This has left many shoppers wondering why they cannot find Zudio’s products online. In this blog post, we’ll explore the reasons behind this and what it means for the brand.
Top Reasons why Zudio is not available online
- The first and foremost reason is brand is focused on offline models only. Today they have more than 341 stores across India. The main focus of Zudio is to provide the best shopping experience to its customers so that they can come back to the store again and again.
- The second reason is being an offline player Zudio brand can offer a personalized experience to its customers, which is majorly not possible in the case of the online format.
- This helps to create customer loyalty.
Quality is the Second reason why Zudio is not available online
Another reason for not selling Zudio products online by Zudio is to maintain the quality standard of the product that they sell in the store. Being Tata’s brand Zudio can not compromise on the quality of the products, thus they themselves do quality check before displaying the items on the shop floor.
Operational Expenses
Another reason for not to sale Zudio products online is to make a profitable business model. The Offline store is a profitable business for the company and it’s really a win-win situation for the customers and the brand. Setting up an online shopping site and managing the logistics and delivery model in India is still a costly affair, whereas Zudio operates its offline stores with minimum operational expenses and delivers profits to the organization.
Overall few customers may get disappointed by knowing the fact that Zudio is not available online, but this is the strategy of the brand that focuses on quality and customer service, and it is a win-win situation for the company and customers both.
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